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The Iniquity of Being Big Business’ Banker

We’ve all been there – you land a nice juicy contract from a Fortune 100 company and then you receive the paperwork (or an MSA) which informs you that their payment terms are 90 days from receipt of...

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Research in a World of Angst and Anger

OdinText recently published a fascinating text analytics study of culture and emotions around the world. As both a Brit and a US resident, I was interested to see what the study made of the prevailing...

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The Art of Bloviation

A couple of years ago, I was attending a board meeting of an industry association. The topic was how to improve the portfolio of events offered to members, especially the larger conferences. The...

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Be careful of your “marketing” – it could bite you in your posterior

Anyone in charge of marketing a firm in the vast and highly fragmented market research supply chain knows that what used to be called “marketing” does not work very well any more (if it indeed ever...

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The Capital Structure of #MRX – & Why You Should Care About It

I have been on the conference circuit recently talking about something that, up until now, has received precious little attention and, to be honest, sounds incredibly boring. My subject? The new...

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Hubris – The Greatest Company Killer Of All

Last week I looked at why you should care about your company’s ownership and capital structure. But access to capital is by no means the be and end all of corporate success. For that you need capital...

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We All Fruit

A few days ago, a screen shot of a slide at a conference became the subject of discussion on LinkedIn. The slide (whose author was not revealed) appeared to be trying to make the point that...

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Before You Go To Bed At Night

It was a glorious summer morning in 1978 and I was beating the streets of a leafy and very upscale part of London, seeking people to interview. My sample base was a random route walk (look it up),...

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Data and American Pie

In 1971, Don Maclean released one of the most iconic songs of the 20th Century, “American Pie”. Initially a lament for the death of Buddy Holly in a 1959 plane crash with two other burgeoning rock and...

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Machine Learning Doth Not a Brand Make

I once had the privilege, albeit very briefly, to work for one of the great icons of advertising, David Ogilvy. Anybody who has ever read any of his books or sayings will know that he not only lived...

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I Want Your Money – Yes, It’s For a Good Cause!

Every industry has its larger-than-life characters and #MRX is no different. In the US we have had our Gallups, our Ropers and our Harrises; in the UK, they have had their Goodyears, Worcesters and...

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A Once in a Generation Opportunity

The recent tax reforms coupled with rapidly advancing technology and the changing face of the commercial environment present a once in a generation opportunity for researchers, along with significant...

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